Google Ad CPCs rose 45% in 2025, but most SMB campaigns weren't built to handle that pressure. Generic ad copy, bloated keyword lists, and no negative keyword discipline eat budgets without producing leads. You end up paying more for less — and wondering if Google Ads even works.
Your cost per lead drops as we eliminate wasted spend on irrelevant queries and sharpen match type discipline.
Intent-based targeting means calls from people ready to buy — not people in the research phase burning your budget.
Consistent ad performance turns Google Ads into a reliable revenue channel, not a monthly gamble.
Smart Lead Capture activates on your landing pages so visitors who don't convert immediately still have a path back.
A useful starting point is ,000–,000/month in ad spend for most local service businesses. Below that, you're often not generating enough data to optimize efficiently. We can assess what makes sense for your specific market and competitive landscape during a free audit.
Paid search typically shows initial results within the first 30 days — you'll see data on what's working and what isn't almost immediately. Meaningful optimization usually happens in months 2–3 once we have enough conversion data to make informed decisions.
Yes. LSA management is included in our Dominance and Enterprise packages and available as an add-on for Essential. LSA and Google Ads work best together — they cover different parts of the search results page.
The difference is depth of expertise and full-time focus. An in-house person managing ads has dozens of other responsibilities. Our team's entire job is campaign performance. We also bring cross-client pattern recognition that no single in-house manager can match.
Absolutely. We prefer to audit existing accounts before taking them over — often we find significant waste in the first 30 minutes. We'll show you exactly what we find before any engagement begins.
Free audit. No commitment. Just an honest conversation about what's possible.
No contracts · No commitment · Free audit included