Programmatic advertising has historically been reserved for enterprise brands with seven-figure budgets. That's changed. Today, SMBs can access the same audience targeting, real-time bidding, and cross-channel reach — with full transparency and measurable ROI.
Serve ads to exactly the right audience — demographics, behaviors, intent signals, and location — across thousands of premium publishers.
Build awareness across premium publisher sites and apps while staying within your budget parameters with real-time bidding controls.
Programmatic works in concert with paid search and social — reinforcing messages and influencing the full buyer journey.
Real-time dashboards showing impressions, clicks, view-through conversions, and spend — with clear attribution to actual outcomes.
We recommend a minimum of $3,000/month in programmatic ad spend. Below that, audience data is too thin for meaningful optimization and impression frequency targets can't be met.
Google Display runs on Google's network only. Programmatic runs across thousands of premium publishers simultaneously, with more sophisticated audience targeting options and better inventory transparency. For most SMBs, a combination of both delivers the best coverage.
Absolutely. Geo-targeting in programmatic is extremely precise — you can target by radius, zip code, or specific addresses. Local service businesses often see excellent results from geo-fenced programmatic campaigns targeting competitor locations or service areas.
We track view-through conversions, click-through conversions, and lift in branded search volume — not just impressions and clicks. For eCommerce, we connect programmatic to revenue attribution. For service businesses, we track call volume and form fills influenced by programmatic exposure.
A DSP (Demand-Side Platform) is the technology that buys ad inventory across multiple exchanges in real time. You don't need to understand the technical details — that's our job. You need to understand what results you're getting and why, which we explain in plain English in every report.
No contracts · No commitment · Free audit included